5 years building the #MicuirFamily.

Dear #MicuirFamily:

I still remember it as if it were yesterday, on October 1, 2017 Micuir was born in a small showroom on Jorge Juan street. I threw myself alone into this adventure and started with a single purpose: to create a transparent brand that was born from the soul.

Five years later I couldn't be happier. The road has not been easy. Entrepreneurship is complicated and very sacrificing, but creating something from scratch and getting an incredible community of women to bet every year for your designs compensates for all the difficulties. A community that I can proudly call family and that always supports me in every launch and line we take out. 

It's amazing to see how many of you bet again and again on Micuir for your daily life, even in the most special moments. Thanks to you, I have one of the most incredible communities on Instagram. More than 150 thousand followers who encourage me every day to not stop and keep growing. 

I die of illusion every time I put you face to face in the store, after months of talking through networks, and you tell me about the super collection of Micuir you have at home. Without a doubt, you are the engine of Micuir and I can't feel prouder. 

Authenticity and tradition, our signs of identity

When I sit down to design I always have you in mind and, therefore, I never think of a specific style of woman. My goal is to reach as many women as possible. All of them different and with their own style, but with something in common: they all connect with the essence and philosophy of the slow and philosophy of Micuir.

I like to think that I design for souls and, therefore, Micuir is a true statement of intent around authenticity and respect for tradition. It is the pride of knowing that what you wear speaks well of you inside and out.

That's why, in these five years, I have never failed in my commitment: to offer you the best quality and exclusive designs, cared for and unique in the world. Is there anything more special?

The family grows: the best #MicuirTeam and a unique #MicuirFamily.

It's time to thank you. None of this would be possible without the team of people who work with me every day and without each one of you.

I feel very grateful for the community we have created, my #MicuirFamily. I greatly appreciate all the messages you send me of support and gratitude. Also those of improvement because my goal is to keep growing with you every day to offer you a very careful attention. And there is nothing that makes me happier than knowing how much you like my designs, it's the bomb and that's why we are here!

Nor can I forget my #MicuirTeam, a team that grows and grows and in which, today, 14 people work! And of course, the hundreds of Spanish artisans who give life to each Micuir design in Alicante, Cadiz, Galicia and La Rioja. They are the hands of Micuir. Thanks to our craftsmen we can work with recycled leathers from the food sector in long processes of handmade manufacturing and we have become pioneers of the slow fashion 100% Spain.

The big anniversary party, I'm waiting for you!

If at the beginning of this post I told you how Micuir started in 2017, I could not finish without sharing that, thanks to all the work of these five years, today we are in 8 points of El Corte Inglés and in 60 multi-brand stores. 

In addition, in 2022 we launched our first Micuir clothing collection. These unique designs sold out within 24 hours of going on sale and complete our 7 Micuir categories: shoes, bags, belts, wallets, ready-to-wear, fragrance and cleaning kit.

Therefore, I want to invite you to our big anniversary party. The celebration will begin in our online store, where you will have a 15% discount on selected products throughout the weekend and a leather keychain with the M of Micuir on every purchase over 100 €.

We will put the finishing touch next October 1 in our store in Claudio Coello 4, from 10.30 am to 8.30 pm There, in addition to the discounts and the gift keychain, the whole Micuir team will be waiting for you with a lot of surprises. Are you in?

I can only finish by assuring you that I am very happy and I am really proud to know that I have worked my ass off these last 5 years and that, of course, I would ride MICUIR again and a thousand times! 

Thank you infinitely! ❣️ We will continue to work for you with all the enthusiasm in the world.