5 years building the #MicuirFamily
Dear #MicuirFamily:
I still remember it like it was yesterday. On October 1, 2017, Micuir was born in a small showroom on Jorge Juan Street. I embarked on this adventure alone and started with a single purpose: to create a transparent brand that came from the soul.
Five years later, I couldn't be happier. The journey hasn't been easy. Starting a business is complicated and very demanding, but creating something from scratch and having an incredible community of women choose your designs year after year makes all the difficulties worthwhile. A community I can proudly call family, and one that always supports me with every launch and new line we release.
It's amazing to see how many of you choose Micuir time and time again for your everyday lives, even for the most special occasions. Thanks to you, I have one of the most incredible communities on Instagram. More than 150,000 followers who encourage me daily to keep going and continue growing.
I'm so excited every time I finally meet you in person at the store, after months of talking online, and you tell me about the amazing Micuir collection you have at home. Without a doubt, you are the driving force behind Micuir, and I couldn't be prouder.
Authenticity and tradition, our hallmarks
When I sit down to design, I always keep you in mind, and that's why I never think about a specific type of woman. My goal is to reach as many women as possible. All different and with their own style, but with something in common: they connect with the essence and slow philosophy of Micuir.
I like to think that I design for souls, and that's why Micuir is a true declaration of intent regarding authenticity and respect for tradition. It's the pride of knowing that what you wear speaks well of you, inside and out.
That's why, in these five years, I've never failed to keep my promise: to offer you the best quality and exclusive, carefully crafted, and unique designs. Is there anything more special?
The family is growing: the best #MicuirTeam and a unique #MicuirFamily
It's time for acknowledgments. None of this would be possible without the team of people who work alongside me every day, and without each and every one of you.
I feel so grateful for the community we've created, my #MicuirFamily. I'm incredibly thankful for all the messages of support and gratitude you send me. I also appreciate the constructive feedback, because my goal is to keep growing alongside you every day so I can offer you the best possible service. And nothing makes me happier than knowing how much you love my designs. It's amazing, and that's why we're here!
I also can't forget my #MicuirTeam, a team that keeps growing and currently has 14 people working on it! And of course, the hundreds of Spanish artisans who bring each Micuir design to life in Alicante, Cádiz, Galicia, and La Rioja. They are the hands of Micuir. Thanks to our artisans, we can work with recycled leather from the food industry in long, handcrafted manufacturing processes, and we have become pioneers of 100% Spanish slow fashion .
The big anniversary party, I'll be waiting for you!
If at the beginning of this post I told you how Micuir started in 2017, I couldn't finish without sharing that, thanks to all the work of these five years, today we are in 8 El Corte Inglés stores and in 60 multi-brand stores.
In addition, in 2022 we launched our first Micuir clothing collection. These unique designs sold out within 24 hours of their release and complement our seven Micuir categories: footwear, handbags, belts, wallets, ready-to-wear, fragrance, and cleaning kits.
For all these reasons, I want to invite you to our big anniversary party. The celebration will begin in our online store, where you'll get a 15% discount on selected products all weekend long and a leather keychain with the Micuir "M" logo with every purchase over €100.
We'll be putting the finishing touch on the event on October 1st at our store at Claudio Coello 4, from 10:30 am to 8:30 pm. There, in addition to discounts and a free keychain, the entire Micuir team will be waiting for you with lots of surprises. Will you join us?
I can only end by assuring you that I am very happy and truly proud to know that I have given my all these last 5 years and that, of course, I would run MICUIR a thousand times over!
Thank you so much!❣️ We will continue working for you with all the enthusiasm in the world.
